Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. Twitter, for example, didn’t allow users to upload videos or images in the beginning. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. The case of MySpace is remarkable considering that in 2006 it temporarily surpassed Google as the most visited website in the US. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. Once-dominant platforms have disappeared. The data also shows rapid changes in the opposite direction. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit but other large sites are much newer. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms.
In the interactive chart we plot monthly active users, by platform, since 2004. This is arguably the beginning of social media as we know it. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies. Who uses social media? When did the rise of social media start and what are the largest sites today? Here we answer these and other key questions to understand social media use around the world. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Facebook, the largest social media platform in the world, has 2.4 billion users.
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